Blog · Studio notes
Notes from the cutting room.
Ideas, playbooks and behind-the-scenes stories on marketing, branding and building for entertainment.
2 articles in Marketing
Marketing
The release-window playbook: planning a campaign backwards from launch day
Why the best entertainment campaigns start at the finish line — and a simple framework for mapping every beat before the first teaser drops.
Marketing
Creators vs. paid media: where to spend the next dollar
A practical way to decide between creator partnerships and paid reach for your release.