Blog · Studio notes
Notes from the cutting room.
Ideas, playbooks and behind-the-scenes stories on marketing, branding and building for entertainment.
Featured
Marketing · 8 min read
The release-window playbook: planning a campaign backwards from launch day
Why the best entertainment campaigns start at the finish line — and a simple framework for mapping every beat before the first teaser drops.
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Branding
What makes a title treatment work at thumbnail size
Most people meet your title on a phone screen first. Here is how we design for that moment.
Software
Building a microsite that survives trailer-drop traffic
Caching, load testing and the launch-day checklist we run before every big reveal.
Marketing
Creators vs. paid media: where to spend the next dollar
A practical way to decide between creator partnerships and paid reach for your release.
Industry
Why studios are treating fans like subscribers
Direct relationships with audiences are becoming a studio asset in their own right.
Branding
Designing a franchise brand that survives the sequel
How to build a visual system with room to grow across seasons, spin-offs and merch.
Originals
Introducing Neopix Originals
Why a marketing studio is starting to make its own stories — and what comes first.