Launch strategy
Audience research, positioning and a beat-by-beat rollout mapped to your release calendar.
- Audience map
- Rollout plan
- Messaging
Campaigns built around your release date.
Release-driven marketing for films, series, games and albums. We plan the rollout, make the assets and run every channel — from the first announcement to launch week and the long tail after.
What's included
Everything it takes to fill seats and servers.
Trailers & cut-downs
Teasers, trailers, spots and vertical edits cut for each platform and each stage of the campaign.
- Teasers
- Trailers
- Vertical edits
Social & community
Always-on content and community care that keeps fans talking between the big moments.
- Content calendar
- Community
- Creators
Paid media
Awareness and performance buys across social, video and search, tuned to your release window.
- Media plan
- Ad creative
- Optimisation
PR & festivals
Press kits, festival strategy and awards-season campaigns that get the right people watching.
- Press kit
- Festivals
- Awards
Analytics & reporting
Clear dashboards on reach, sentiment and conversion, with recommendations you can act on.
- Dashboards
- Weekly reports
- Post-mortem
How it works
From announcement to opening weekend.
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Audience & positioning
Who the release is for, and the story that will reach them.
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Rollout plan
Every beat, channel and asset laid out against the calendar.
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Asset production
Trailers, key art, social and ads made in-house.
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Launch & optimise
We go live, watch the numbers and adjust in real time.
Related work
Campaigns we've run.
FAQ
Good questions.
How early should we bring you in?
The earlier the better. Starting well before release gives room for teasers, audience testing and building a community before launch week. We can also step in closer to the date with a focused sprint.
Do you make the trailers and assets yourselves?
Yes. Strategy, editing, design and social content are made by the same in-house team, so every asset follows one plan.
Can you work alongside our distributor or publisher?
Absolutely. We regularly slot into existing marketing teams and plug the gaps, whether that is creative, social or paid media.
How do you report on results?
You get a live dashboard plus a short written report each week during the campaign, and a full post-mortem once it wraps.
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