To unveil Project Chimera without leaking plot secrets, Highdeen constructed a multi-layered alternate reality game disguised as a decommissioned military research terminal.
Over two weeks, tens of thousands of players collaborated across Twitch and Reddit to decrypt command-line puzzles, discover classified surveillance audio, and unlock redacted blueprints that revealed the title’s dystopian world.
When the final cipher was cracked, the terminal seamlessly transitioned into the worldwide 4K reveal trailer, generating massive day-one enthusiasm.
